LA NUVOLA

Logo project for the Roma Convention Centre “La Nuvola”, the famous architecture designed by Massimiliano Fuksas. The logo is built from the structure itself: it’s fluid, irrational and in a never ending moviment, but is supported by a strong “backbone” that inspired the project: specifically the pseudo-arc in the foyer. The main aim has been keeping the flexibility and the fluidity of the arc, but making it simpler: features that we can see in the logotype too, built from the mark itself.